Beauty · Wellness · Lifestyle Montréal, Canada

You know your craft inside out.

It's time your digital tools and AI became your best assistants.

STOP LEAVING THEIR FULL POTENTIAL ON THE TABLE !

Join the waitlist Courses coming soon
Three things to know before learning with me

Everything you need to know,
in three steps.

The diagnosis, the courses, and who this is for. Open a folder to dig in.

01The diagnosis

Your craft hasn't changed. Your tools, the platforms and your clients' expectations have.

01

An improvised brand

You have a name, maybe a logo, and everything else gets improvised month after month.

02

No real differentiation

You couldn't say what sets you apart from the person offering the same treatment two blocks away.

03

Running out of ideas

You have no idea what to post, so you look at what everyone else is doing and borrow a little too closely.

04

No system at all

You have no system: every post, every follow-up, every reminder starts from scratch.

05

Delegating is off the table

You've thought about delegating. But not at that price, not on a monthly plan, or not this year: your budget is going elsewhere.

06

AI, barely scratched

You already use AI, but only a little: a post idea here, a text to rewrite there. You have no idea what it could do for you if you really knew how to use it.

None of this gets fixed by working harder.
It gets learned.

02The courses

Three courses, in the order you need them.

One course, one frustration solved, one result ready to use. You can take them one at a time or follow the full path: we define your identity, we build your content, then we set up your automations.

Each course is a set of pre-recorded videos and written materials you go through on your own, at your own pace. No group classes, no schedule to keep. And if you get stuck, you can write to me: support is included.

More courses will be added. If you have a specific need in mind, tell me about it.

Pre-recorded videosSupport includedOne-time paymentUnlimited access
Course 01 · Coming soon

Your brand identity

The problem
You don't really have a brand, or you wouldn't know how to describe it. You've been told it matters, but never what that actually means or where to start.
What you learn
  • What a brand actually is when all you have is a name.
  • What sets you apart from the person offering the same treatment two blocks away.
  • How to find your inspirations without copying anyone.
  • How to turn all of that into colours, words and visual templates.
You leave with
Your brand document and your kit built in Canva, with your templates ready to fill. You will never face a blank page again.
Optional one-on-one session?
Yes, after the course. If you'd like an outside eye on your brand document and your kit, we can review them together. Because you don't validate your identity alone in front of a screen.
Course 02 · Coming soon

Your content

The problem
Impostor syndrome takes up all the space. You feel you're not good enough, that you lack style, originality, or worse: that you have absolutely nothing interesting to say. And when you force yourself to post about your services, you cringe at yourself. You feel like you're begging for attention, for views and likes to fill your schedule, instead of naturally attracting the clients who are looking for exactly what you offer.
What you learn
  • Finding what to say from your own content pillars rather than searching in the void.
  • Turning your treatment photos into visuals that actually look like your work.
  • Writing in your own voice.
  • Talking about what you offer in a way that flows and feels honest.
You leave with
Four weeks of content ready to publish, and a clear method you can repeat on your own every month.
Optional one-on-one session?
Yes, after the course. If you want an outside eye on your content, we go over your topics, visuals and posting rhythm together, and adjust what isn't landing.
Course 03 · Coming soon

Your first automation

The problem
The client experience should NOT stop when your client leaves. You give your aftercare advice out loud, your client forgets half of them on the way out, and you don't have time for personalized follow-ups. So the appointment ends and nothing carries over, nothing that brings them back.
What you learn
  • Building automated systems that raise your client experience and lift your retention, without spending your evenings on it.
  • We start with the basics: a system that handles your post-appointment follow-ups. At the end of the session, you fill in a short form with your client, and they receive by email, in their language, your observations, your recommendations and your suggested products, with your booking link and an invitation to leave a review. AI helps you build the system. After that, it all runs on its own.
  • The technical and ethical limits to respect in order to protect your clients' information.
You leave with
Your first automated client experience system already running, and the logic in hand to build others yourself, for your reminders, your win-backs, and the rest.
Optional one-on-one session?
Yes, after the course. If you want to go further, we go over your system together, adapt it to your trade and test it.
See all three courses in detail
03Who it's for

For the pros who'd rather learn than delegate.

Whether you don't have the budget to delegate, prefer to invest it elsewhere this year, or the thought of being locked into a monthly retainer puts you off: if you have the time and the curiosity to understand how it works, these courses were built for you.

SkincareLashes and browsNailsHair and scalpMedSpaMassage therapyFitness and movementLongevityStyling and imageMakeupMicroblading and PMUWaxingBarberingSpa and relaxationNaturopathyYoga and meditationNutritionLife coaching

AIMOPS: aim higher, operate smarter, reach further

Aim = to aim Ops = operations

Anyone can set a goal. Having the operations to actually reach it is the hard part.
That bridge is what we build together.

Short answers, no detours

The questions I get asked about the courses.

What is AIMOPS?

AIMOPS started out as a mini-digital marketing agency, building websites, running ads and social media for other people's businesses. Today, it offers online courses for beauty, wellness and lifestyle professionals.

I'm not comfortable with technology. Is this for me?

Yes, it's exactly for you. Every step is shown on screen, in order, with the common mistakes. No course assumes you have ever touched AI or built an automation. You can rewatch the videos as many times as you like, and if you get stuck, just write to me.

How is this different from the AI courses that already exist?

The AI courses out there are written for business executives and talk strategy in the abstract. Here, everything was designed for one industry: beauty, wellness and lifestyle. The examples, the tools and the scenarios come from your day, not from a boardroom.

Do you manage my social media or my ads?

No. I no longer offer account management. I teach how to do it yourself, because most people don't need an agency, they need a method.

Are the courses live or in a group?

Neither. They're pre-recorded videos with written materials. You go through them on your own, whenever it suits you, as often as you like.

Can I work with you live?

The courses are pre-recorded, but you're not on your own: you can write to me during and after your course with your questions, and that's included. If you'd rather spend time together live, to go over something again or go further, you can book a paid one-on-one session once you've completed your course.

How much does it cost?

The courses are sold as a one-time payment, with no monthly subscription and unlimited access. Prices are shown on each course at launch.

Does it work with the tools I already have?

Yes. We start from what you already use rather than making you start over somewhere else. The courses rely on common tools that are free or inexpensive, such as Canva and AI assistants, and the method carries over if you change tools later.

Will there be other courses?

Yes. More will be added, chosen from what gets asked for most often and what I think is genuinely useful. If you have an idea, write to me: that's how I decide what comes next.

Can I use AI without betraying my clients' trust?

Yes, and it is built into every course. You learn which information never to give an AI tool, how to get your client's consent before sending an automated follow-up, and why an AI-retouched before-and-after photo has no place in your promotion. Technology serves your trade, it is not there to fake it.

Do I have to be in Quebec to access the courses?

No. The courses are online and accessible from anywhere in the world, in French and English.

Courses coming soon

Join the waitlist.

One email, the day the doors open. When you sign up, tell me which subject you need most right now. That tells me which one to build first, and shapes what comes next around what you actually need.

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