FAQ
ABOUT AIMOPS
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AIMOPS is a Montreal-based service company that assists SMBs in two key areas: professional website creation and Digital Business Operations & Strategy
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AIMOPS is founded and operated by Cynthia Charles, a bilingual professional with over 9 years of experience in client relations and operations, having worked with companies of all sizes and across various industries. For Customer Success services, Cynthia is your direct point of contact, no intermediaries.
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Yes. AIMOPS works with entrepreneurs throughout Quebec, across Canada and beyond. Since our website creation and CSM management services are conducted entirely remotely, location is never an obstacle.
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In both French and English. All communications, deliverables, and content can be provided in either language depending on your needs. AIMOPS offers multilingual client support, a strategic advantage for businesses serving a diverse clientele or operating in both official languages.
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At AIMOPS, we do not believe in one-size-fits-all solutions or rigid price lists. Every business has a unique ecosystem, and our services are fully customized to maximize your efficiency, visibility, and growth.
To give you a general idea of the investment based on our core areas of expertise:
Professional Website Creation: Whether you need a high-impact digital storefront or a more complex commercial platform, our custom projects typically average between $1,000 and $3,000+ CAD, depending on the features and integrations required.
Google Ads Management: We operate on a transparent, fixed-fee structure (we never take a commission on your ad spend). The average investment for setup and monthly management starts at $650 CAD / month, excluding the advertising budget paid directly to Google.
Digital Strategy & Operational Growth: For comprehensive support, including an initial audit of your systems, SEO optimization, and workflow structuring monthly retainer budgets generally range between $1,200 and $2,000+ CAD / month.
Why don’t we list definitive, fixed prices? Displaying a standardized price list wouldn't reflect the true impact of our services on your business. We view our work not as an administrative expense, but as a strategic investment. Whether it’s reducing your operational friction, ensuring compliance (such as Law 25 in Quebec), or multiplying your conversion opportunities, our goal is to deliver a clear, measurable return on investment (ROI).
Every collaboration begins with a deep dive into your current needs so we can review your project together and provide a tailored budget proposal aligned with your growth goals.
WEBSITE CREATION
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AIMOPS works with several platforms depending on each client's specific needs: Squarespace, Shopify, Wix, and lean solutions (one-pagers). You don’t have to choose for yourself; we guide you toward the best option based on your industry, budget, and goals.
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Guiding you through this choice is exactly what AIMOPS does. In short: Squarespace is best for service-based businesses wanting an elegant, easy-to-manage site. Shopify is ideal if you are selling products online. Wix offers more visual flexibility for creative needs. A one-pager is sufficient if you need a fast, targeted online presence. During our consultation, we analyze your specific needs to recommend the best option; you don’t have to compare the tools yourself.
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All packages include: a responsive website (mobile, tablet, desktop), full SEO optimization, Google Business Profile setup, legal pages, the official site launch, and a training session so you can navigate and manage your site yourself. Higher-tier packages add features such as a blog, an online store, third-party integrations, and custom workflows.
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No technical knowledge is required. AIMOPS handles everything: platform selection, technical setup, design, SEO, and the launch. Training is included upon delivery so you can manage your site daily on your own, without ever having to touch a single line of code.
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Ideally, yes. No one knows your business better than you do. However, AIMOPS guides you through this process and can help you structure your content. If you require full copywriting services, this can be discussed during your consultation.
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It depends on the package and how quickly you provide the content. Generally, a Starter site can be ready in 2 to 3 weeks, while a Core Business or Advanced / Boutique site takes between 4 and 8 weeks. The process is collaborative: you validate key stages before the official launch.
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Every package includes 30 days of post-launch support for minor adjustments. For ongoing updates, security, and performance, flexible monthly maintenance plans are available.
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Absolutely. Training is included upon delivery to ensure you know how to navigate your site and perform simple updates yourself. Your website belongs entirely to you.
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Yes, basic SEO optimization is included in all packages: content structure, keywords, titles, descriptions, and Google Business Profile setup. More advanced SEO services can be discussed separately.
DIGITAL STRATEGIST & OPERATIONAL GROWTH
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This is a personalized strategic support service for SMEs and entrepreneurs who want to go beyond just having a website or running ads. AIMOPS analyzes your entire online presence: SEO, conversion, positioning, acquisition channels and builds with you a clear, cohesive digital strategy that's ready to execute.
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For entrepreneurs and SME owners who know their online presence could be doing more for them, but don't have the time, resources, or clarity to know where to start. If you're looking to attract more qualified clients, improve your visibility, or make your marketing more consistent, this service is for you.
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Every collaboration starts with an in-depth diagnostic of your situation: your goals, your market, your current channels, and your growth opportunities. We then build a clear strategy tailored to your reality with regular check-ins, ongoing adjustments, and results you can actually measure.
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This service is designed to be ongoing. An effective digital strategy is built and refined over time. That said, we can discuss the engagement structure that best fits your current situation.
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Consultants advise. Large agencies delegate. AIMOPS builds and executes alongside you. You have a dedicated point of contact who understands your business reality, not an account manager forwarding automated reports.
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Depending on your plan, an audit of your online presence, content and visibility strategy, SEO recommendations, campaign performance analysis, conversion rate optimization, and strategic guidance on your digital decisions. Everything is adapted to your context.
GOOGLE ADS MANAGEMENT
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No. Google Ads can be effective at a range of budget levels, what matters most is how that budget is allocated and managed. AIMOPS works with SMBs and recommends a starting budget that makes sense for your goals and industry, with a focus on efficiency from day one.
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Campaign strategy and setup, keyword research, ad copywriting, audience targeting, bid management, conversion tracking, and regular performance reporting. We handle the full cycle so you can focus on running your business.
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Always. Your account is yours. AIMOPS works within it as a manager, and you retain full access and ownership throughout our engagement and beyond.
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Google Ads can generate traffic quickly, often within the first few days of launch. However, meaningful optimization and consistent performance typically develop over 60–90 days as data accumulates and campaigns are refined.
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AIMOPS takes care of the ad copy. We align the messaging with your brand voice and offer, and test variations to find what resonates best with your audience.
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You'll receive regular performance reports with clear, plain-language summaries, not just raw data. We review key metrics like clicks, conversions, cost per result, and return on ad spend, with context on what it all means for your business.
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Yes. AIMOPS's clients span a range of industries. We tailor the strategy to your market, your audience, and your goals.
LOGISTICS & COLLABORATION
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It all begins with a free 30-minute consultation call. We discuss your business, your goals, and your specific needs. Following the call, a service proposal is sent to you, outlining the recommended package details and the next steps to get started.
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Yes. All AIMOPS services are provided remotely. Communications are conducted via video call, email, or messaging, depending on your preference. No travel is required.
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AIMOPS is committed to responding to all inquiries within 24 to 48 business hours. For clients with an active mandate, follow-ups are conducted the same day during agreed-upon business hours.
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Yes. A clear service agreement is established before the start of any mandate. It specifies the scope of services, deliverables, payment terms, and commitment details. You will know exactly what you are committing to.
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Payment terms are defined in the service agreement and may vary depending on the type of mandate. Specific details are discussed during the initial consultation.