Stop paying for clicks. Pay for results.
Performance-focused Google Ads management for SMBs at a fixed rate, with no commission on your ad spend. AIMOPS optimizes your campaigns and landing pages to turn every visitor into a business opportunity.
The AIMOPS approach: Beyond advertising
Performance above all.
Unlike traditional agencies that focus only on generating traffic, AIMOPS concentrates on conversion. If a website doesn't convert, every dollar spent on advertising is wasted.
Integrated optimization
Our expertise includes making technical adjustments to your landing pages as needed. We work directly on your site to maximize the effectiveness of your campaigns.
Transparency and results
No complex reports. AIMOPS favors clear, easy-to-understand metrics: conversion volume, lead quality, and tangible business growth.
The pillars of our service
Strategic Configuration
In-depth keyword research and high-impact ad copywriting.
Conversion optimization (CRO)
Technical and textual modifications to your website to improve the customer experience and multiply results.
Monthly Strategic Advisory
An analysis of performance to continuously align the advertising strategy with growth objectives.
Monitoring and Adjustments
Weekly management of auctions and strict filtering of irrelevant searches.
A fixed, transparent pricing structure
A simple pricing structure with no commissions on your advertising spend.
350 CAD / 256 USD per month per active campaign
Full management and ongoing optimizations.
Strategic interventions on the website included.
Initial setup fee: $200 (one-time charge).
Note: Advertising budget is billed directly by Google.
Understanding common terms and the structure of a Google Ads campaign
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This is the specific action you want a customer to take. Depending on your field, it can be a direct phone call, filling out a submission form, booking an appointment online, or visiting the store.
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It's a potential client, a person who has shown genuine interest in your services. Our job is to filter out the merely curious so that only serious inquiries, those with a strong likelihood of converting into sales, are directed to you.
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In the Google Ads ecosystem, a campaign is a structure organized around a specific business objective. It groups your ads, your keywords, and, most importantly, your budget. To better understand, imagine a campaign as a department dedicated to one of your services.
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Each campaign has its own technical settings. Separating them allows surgical precision:
Geographic Targeting: We can decide that a campaign for "Service A" shows only in Montreal, while a campaign for "Service B" covers the entire province.
Budget Management: If you want to invest $20 per day on your most profitable services and only $5 on a new service being tested, that requires two separate campaigns.
Ad Relevance: A dedicated campaign ensures that when a customer searches for a specific service, they see an ad and a webpage that match their exact need.
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Imagine a renovation company. To achieve the best results, we would create two campaigns:
Campaign 1: Specific to Kitchen Renovation.
Campaign 2: Specific to Bathroom Renovation.
Each of these campaigns requires different keyword research, unique ads, and separate performance monitoring. It’s this structure that allows AIMOPS to maximize every dollar invested.
