This is the specific action you want a customer to take. Depending on your field, it can be a direct phone call, filling out a submission form, booking an appointment online, or visiting the store.

It's a potential client, a person who has shown genuine interest in your services. Our job is to filter out the merely curious so that only serious inquiries, those with a strong likelihood of converting into sales, are directed to you.

In the Google Ads ecosystem, a campaign is a structure organized around a specific business objective. It groups your ads, your keywords, and, most importantly, your budget. To better understand, imagine a campaign as a department dedicated to one of your services.

Each campaign has its own technical settings. Separating them allows surgical precision:

Geographic targeting: a campaign for “Service A” can show only in Montreal, while a campaign for “Service B” covers the entire province.

Budget management: investing $20 per day on your most profitable services and only $5 on a new service being tested requires two separate campaigns.

Ad relevance: a dedicated campaign ensures that when a customer searches for a specific service, they see an ad and a page that match their exact need.

Imagine a high-end medical aesthetic clinic. To achieve the best results and maximize return on investment, we would create two distinct campaigns:

Campaign 1: Focused on Anti-Aging and Rejuvenation.

• Focus: Botulinum toxin injections, dermal fillers, and laser treatments for skin resurfacing.

• Approach: Targeting an audience seeking corrective and long-lasting solutions, with content emphasizing medical expertise and safety.

Campaign 2: Focused on Wellness and "Glow" Treatments.

• Focus: Hydrafacials, gentle chemical peels, light therapy, and preventive skincare.

• Approach: Targeting an audience interested in regular skin maintenance, immediate well-being, and a natural, radiant glow.

Each of these campaigns requires specific keyword research (e.g., "wrinkle treatment" vs. "facial glow"), unique ad copy tailored to user intent, and separate performance monitoring. This rigorous segmentation is what allows AIMOPS to maximize every dollar invested, delivering the right message to the right audience at the right time.

AIMOPS recommends a minimum advertising budget of $500 to $1,000 per month to gather sufficient data and optimize effectively. This amount is billed directly by Google or Meta, separately from management fees.

No. AIMOPS management fees are flat ($400 per month for Google Ads). Your advertising budget goes directly to the platforms (Google, Meta). No commission, no hidden fees.

Google Ads targets people actively searching for your services (search intent). Meta Ads (Facebook and Instagram) reaches a broader audience based on interests and behaviors (awareness and discovery). The two complement each other well.

The first weeks are for collecting data and optimizing. Most clients start seeing measurable results between the 4th and 8th week of the campaign.

Strategy and ad copywriting are included. Static visual creation can be handled depending on the nature of the mandate. For video content, see our add-ons or the Strategist package.